Research workspace 2026-05-13
A clear-eyed view of the K Pop opportunity.
Three connected research surfaces — competitor intelligence, your live ad account, and a curated sourcing playbook from Myntra's catalogue. Built to be acted on this week.
Curated picks
422
Across 13 demand buckets
Women's PO pool
2,055
In-stock items with PO price
Avg shelf price
₹1,706
PO + ₹600, rounded to .99
Discount vs Myntra MRP
55%
Hard-to-beat positioning
Competitor Intelligence
Newme vs Savana
Bestseller scrape + price/category map of India's top 2 fast-fashion D2C brands. What's selling, where, at what price.
Meta Ads Audit
K Pop ad account — last 30 days
Live performance read on the K Pop ad account. Funnel leaks, winners, losers, placement diagnostics, action plan.
Sourcing & Curation
What India actually buys
Curated Myntra catalogue picks bucketed by Indian D2C demand. Co-ords, jeans, bodycon, jumpsuits, athleisure — what to stock.
01
What's on each page
01
Competitor Intelligence
Newme (newme.asia) and Savana (savana.com) — both India-focused women's fast fashion. Bestseller tables, head-to-head pricing, category mix, and three strategic takeaways for K Pop.
→ Open Competitor
02
Meta Ads Audit
Live diagnostic on K Pop ad account. The headline: one ad ("White Dress Video") drives 6 of 7 monthly purchases. Funnel leak between cart and checkout is the #1 blocker. Action plan included.
→ Open Meta Ads
03
Sourcing & Curation
Joined three Myntra data sources to recover PO prices on 2,055 women's items. Bucketed by what Indian audiences actually buy on Meta. 0 already appear on Myntra's TOP-STYLES page.
→ Open Sourcing
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Downloads
Excel · 102 KB
Competitor workbook
9 sheets: Dashboard, Newme top-rated, Savana bestsellers, category deep-dive, Meta Ad Library links.
Excel · 60 KB
Sourcing workbook — Indian demand
422 curated SKUs across 13 demand buckets with PO, K Pop shelf price, margin %, MRP discount, Myntra links.
Excel · 136 KB
Full ranked catalogue
All 4,116 candidates ranked. Tier 1 Myntra Top, Tier 2 Excel Bulk, Tier 3 pattern matches, plus full ranked list.