Sourcing & Curation Myntra catalogue · women's PO pool
What India actually buys on Meta D2C.
Joined three Myntra data sources (catalog-status, products-lite, batch-details) to recover PO prices on 2,055 in-stock women's products. Bucketed by demand category, scored on Newme/Savana winning DNA + Myntra top-styles signal.
01
Pricing rule
Every shelf price = PO + ₹600, rounded up to nearest .99 ending. Consistent ladder, no exceptions.
PO ₹867
₹1,499
+₹632 (42%)
PO ₹1,000
₹1,699
+₹699 (41%)
PO ₹1,200
₹1,899
+₹699 (37%)
PO ₹1,500
₹2,199
+₹699 (32%)
PO ₹1,800
₹2,499
+₹699 (28%)
vs Myntra MRP
−55%
Avg discount
02
Demand buckets
Each bucket links to its own page with the full curated table — filterable, sortable, with Myntra deep-links.
Co-ords / Matching Sets
60
Newme's #1 category. Savana's hero. India D2C: instant outfit + high AOV.
Bodycon Dresses
60
Newme's signature silhouette. Club + date-night occasion.
Maxi Dresses
36
Your proven ad winner is a maxi. Floral prints crush on Meta.
Mini Dresses
28
Y2K aesthetic. Party occasion. Pairs with statement accessories.
Midi Dresses
30
Office-to-dinner crossover. Reliable everyday seller.
Jumpsuits / Playsuits
23
Savana's 'Contrast Jumpsuit' is in top 12. Underserved in Indian D2C.
Crop / Tube / Halter Tops
20
Pairs with high-waist anything → full outfit. Going-out staple.
Wide-Leg / Palazzo / Flared
50
Office-to-brunch crossover. Replaces sarees + leggings for under-30s.
Jeans / Denim
11
High-waisted, mom-fit, bootcut. Gen Z + millennial staple.
Athleisure
22
Gym-to-cafe. Growing 30%+ YoY in India.
Skirts
23
Mini for Y2K, midi/maxi for office. A-line + pleated wins.
Shorts
30
Summer staple. Pair with crop tops for full outfit.
Shirts
25
Streetwear-meets-office. Pair with biker shorts or jeans.
Jackets
4
Winter/monsoon hero. Oversized + cropped = volume winners.
03
Method
A
Data join
products-lite styleIds → batch-details VANs via fuzzy
(brand, MRP, color, category) key. Recovered PO for 3,179 women's items the catalog-status alone missed.B
Pricing
K Pop shelf = ⌈(PO + 600 − 99) / 100⌉ × 100 + 99 — always .99-ending, PO + ₹600 minimum, slight buffer to next 99.
C
Scoring
+50 if on Myntra TOP-STYLES, +5 per Newme/Savana pattern hit (cap 25), +10 if margin ≥40%, +15 if >1.5× cheaper than MRP, plus bucket-specific bonuses (e.g. "high-waist" for jeans, "floral" for maxi).
D
Why these buckets
Each bucket corresponds to a proven Indian D2C demand category — derived from Newme + Savana bestseller research, your own ad-account winner ("White Dress Video" is a maxi), and observed velocity in Indian fast-fashion.