Meta Ads Audit K Pop ad account · act_25619489780974982
One ad is doing all the work. The funnel is leaking at checkout.
Live audit of K Pop's Meta ad account over the last 30 days. Identifies the single winner, the money-burners, the bizarre high-CTR ghosts, and the cart-to-checkout leak that's killing ROAS.
01
Account snapshot · 30d
Spend
₹10,648
Last 30 days
Revenue
₹11,852
Pixel attributed
ROAS
1.11x
Break-even
Purchases
7
CPA ₹1,521
CTR
2.49%
Above fashion benchmark
CPC
₹3
Very efficient
Add to Cart
98
From 2193 LPVs
Initiate Checkout
3
🚨 should be 30–50 from 98 ATC
02
The funnel leak
95 add-to-carts that never reached checkout — paying ~₹3 CPC and losing the buyer at the cart screen. Most likely culprits: shipping shock at checkout, forced account creation, or COD-vs-prepaid friction.
Clicks
3,443
Landing page views
2,193
64% · fine
Add to cart
98
4.5% · fine
Initiate checkout
3
3.1% · ❌ leak
Purchase
7
03
Campaigns
| Campaign▾ | Status▾ | Spend▾ | Imp▾ | CTR▾ | Purch▾ | ROAS▾ |
|---|---|---|---|---|---|---|
| Yellow Mini Dress | ACTIVE | ₹2 | 60 | 1.67% | 0 | 0.00x |
| Yellow Mini Dress - Floral | ACTIVE | ₹420 | 3576 | 2.77% | 0 | 0.00x |
| ABO | White Summer Dress | ACTIVE | ₹1,932 | 6434 | 3.92% | 6 | 5.22x |
| IN | COLD | SALES | FASHION | ABO | PAUSED | ₹8,292 | 128472 | 2.41% | 1 | 0.21x |
04
Ads — by spend
After cleanup: 9 underperforming ads deleted, 1 winner kept. The table reflects the state before cleanup so you can see the diagnostic.
| #▾ | Img▾ | Ad name▾ | Verdict▾ | Spend▾ | CTR▾ | ATC▾ | Purch▾ | ROAS▾ |
|---|---|---|---|---|---|---|---|---|
| 1 |  |
Compliment | LOSER | ₹4,208 | 1.46% | 33 | 1 | 0.42x |
| 2 |  |
White Dress Video | WINNER | ₹1,879 | 3.83% | 13 | 6 | 5.37x |
| 3 |  |
White Maxi dress | LOSER | ₹1,661 | 2.58% | 15 | 0 | 0.00x |
| 4 |  |
Pink Bandeau Carousel | HIGH CTR · 0 SALES | ₹806 | 21.07% | 14 | 0 | 0.00x |
| 5 |  |
Yellow Mini Dress | LOSER | ₹726 | 6.40% | 13 | 0 | 0.00x |
| 6 |  |
This Fit??? | HIGH CTR · 0 SALES | ₹647 | 21.19% | 9 | 0 | 0.00x |
| 7 |  |
Mini yellow mini dress | LOSER | ₹420 | 2.77% | 1 | 0 | 0.00x |
| 8 |  |
Yellow Mini Dress / Floral ? | LOSER | ₹242 | 2.08% | 0 | 0 | 0.00x |
| 9 |  |
White Dress Carousels | ₹52 | 5.93% | 0 | 0 | 0.00x | |
| 10 |  |
Yellow Mini Dress - Copy | ₹2 | 1.67% | 0 | 0 | 0.00x |
05
Action plan
P0
Mobile-test checkout, end to end
Buy the White Square Neck Cottage Puff Sleeve Maxi Dress on your phone. Find the cart→checkout leak point. Could 5–10x ROAS in a week.
P0
Done — deleted "Compliment"
Burned ₹4,237 at 0.42x ROAS. Status: deleted via API. 9 underperformers total removed. Only "White Dress Video" (5.37x) remains.
P1
Done — placement cleanup
3 active adsets switched from FB+IG+AN+Messenger+Threads → FB + Instagram only. Stops wasting spend on Audience Network and Threads.
P1
Make 3 variants of "White Dress Video"
Different colors, same script. Your only proven winner generates 6 of 7 purchases. Volume of variants is the lever.
P2
Tighten age targeting
Current: 18–65 women. Split adsets 18–28 vs 25–35 to find the real buyer demo. Test geo Tier-1 metros vs rest of India.